[Social Media] Performance Data Analytics

Visualizing social media performance analytics and reporting materials in order to tell a more meaningful story that better informs future strategies.

A table titled 'Social Media Performance Data' comparing social media metrics from 2023-2024 and 2024-2025, showing percentage changes across various performance, engagement, content interaction, and audience metrics.
Infographic titled 'From Metrics to Meaning' showing data comparison of social media metrics including posts, impressions, engagement rate, and shares with arrows indicating growth or change. Summarized insights include impressions more than doubling
Title: Focused Data Visualization. Chart showing impressions increasing from 1.2 million to 2.9 million between 2023-2024 and 2024-2025. Text highlighting impression growth, engagement increase from 8.03% to 9.32%, and larger circle representing 2.9
Image shows a slide titled "Introduce visual comparisons" with a subtitle "Turn raw data into clear, comparable insights." There is a data table comparing metrics from 2023-2024 and 2024-2025, including Posts, Impressions, Engagement Rate, and Shares
A webpage section titled "Informing Action Through Data" with icons of speech bubbles, a lightbulb, and a ribbon with a checkmark, and paragraphs about data-driven decision making.
Inspirational quote saying 'Behind every number is a story and every story is an opportunity to connect.' by Kali Stevens, Instructional Design Specialist, on a beige background.