I work with schools, healthcare, nonprofits, and businesses to design strategic materials that communicate clearly, support intentional narratives, and move people to action.

Hi, my name is Kali

Understanding ‍before aesthetics.

Looking back, I never would have thought instructional design was preparing me for healthcare marketing, website strategy, branding, and business communications.

Then I started freelancing.

One of the most interesting things I quickly discovered is that industries aren't nearly as different as they think they are.

A school district, a healthcare organization, a nonprofit, and a small business may all have completely different missions, but they often have the same underlying challenges:

They need to build trust.

They need people to understand something complicated.

They need to communicate it clearly.

They need to convince someone to take action!

The tools might look different, but the strategy stays the same. Research-informed design, thoughtful communication, accessibility, visual storytelling, and understanding how people process information matter everywhere.

hire me on upwork

Top Rated Freelancer

100% Success Rate

  • "Exceptional quality and very timely delivery, excellent skills! Very easy to discuss the goals of the project, and Kali turns that into exceptional work, on budget and very quickly."

    —Greg Anapol, Owner, Delponte Plumping & Heating

  • "A+ designer from the design work to communication, she nails it. I plan on working with Kali in the future."

    —Harley Schachter, Founder, iExplore for Business

  • "I wanted to start by saying a huge thank you for your work on this. Overall, I think you've done a fantastic job, and I'm really happy with how it's coming together. It's been a great experience working with you, and I appreciate the care and attention you've put into the project."

    —Rick Kurtz, Owner, Business Acquisitions